Work that proves the method
Hines Lynch Lab writes for clinical training organisations, CE providers, and private practices. Below is a selection of that work: measured client results, published SEO content, ghostwritten thought leadership, and the essays I write under my own name. Everything here is built the same way, research first, structured for search, and written to convert.
Two engagements, measured outcomes
Copy and SEO only matter if the numbers move. These are the numbers.
Trauma Therapist Institute
A twelve-month engagement with Rebecca Kase’s Trauma Therapist Institute, spanning site copy, SEO, and email strategy. Website conversion more than doubled, the email list grew by more than five thousand subscribers, and year-over-year monthly course sales growth ran above 20% across the most recent nine months.
DIPAC & Associates
A six-week engagement with Darleen Barton’s Canberra counselling, mediation, and therapy practice: a full site redesign, complete copy rewrite, Google Business Profile optimisation, and an SEO blog programme. The practice climbed three positions in Google search for “couples counselling Canberra” and added five bookings a week.
SEO content in the wild
Long-form educational content built for a campaign: keyword-targeted, fully referenced, and written to hold a clinician’s attention for the length of a CE decision. Both pieces below were written by Hines Lynch Lab and published by the Trauma Therapist Institute.
OCD vs PTSD: How to Tell What You Are Actually Looking At
An eleven-minute clinical piece supporting an OCD training launch. It opens with the question trauma therapists actually carry into intake, works through the differential marker by marker, and is referenced to the primary literature throughout, because this audience checks.
Read on the TTI blogThe Evidence Behind ACT: What 1,000+ Randomized Controlled Trials Actually Tell Us
An honest review of the ACT evidence base supporting a fundamentals course. The meta-analyses are summarised without overselling and the PTSD caveats are stated plainly, because with a clinical readership, credibility converts better than hype.
Read on the TTI blogThought leadership in a client’s voice
Essay writing for Rebecca Kase, LCSW, author of Polyvagal-Informed EMDR and the forthcoming Wired to Lead. This work asks for something different from SEO content: voice capture, research synthesis, and arguments that hold up in front of a clinical readership.
Why Your Best People Burn Out First
An essay on body budgets, allostatic load, and why organisations quietly route demand toward the nervous systems showing the least strain, which are very often the ones with the least margin left. Grounded in Barrett, McEwen, and Barsade, and written to make a leader see her own team differently by the final paragraph.
You Cannot Regulate Your Way Out of an Unsafe System
An argument that nervous system regulation is a shared responsibility, and that the field’s individual-coping frame fails the people it is meant to help. Built on the neuroception and chronic stress literature, and willing to say what the wellness industry will not.
Essays from Time’s Mirror
Time’s Mirror is my weekly essay publication on history, economics, and psychology. It is where the thinking behind the client work lives: systems, evidence, and human behaviour, examined at length and under my own name.
What Ordinary People Actually Did
On what gets built in the long interval after the story an empire tells about itself stops holding.
Read the essayThe Hidden Pattern in Every Economic Collapse
On why survival through economic crisis has always run through relationships and small arrangements rather than stockpiles.
Read the essayThe Psychology of Living Through Historical Turning Points
On how turning points rarely announce themselves, arriving instead as fatigue and the strange work of not knowing what to make of it.
Read the essayWant work like this on your site?
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