Services
Two ways to work with us, built for where you are.
Hines Lynch Lab serves two kinds of clients: private practice owners who need to be found and chosen by the right clients, and training organisations that need a content engine behind their growth. Same rigour, different scale. Start with the path that fits.
For private practices
Be found by the right clients, and give them a reason to choose you.
You do not need a marketing department. You need your practice to show up when the right clients search, a website that speaks to them, and a clear path to your calendar. This is a fixed-scope path with fixed prices, so you always know exactly what you are buying.
The Right Clients Audit
A personalised audit of your website and local visibility: where the right-fit clients are losing you, and a ranked plan for what to fix first. Video walkthrough and one-page action summary, delivered in three business days.
Credited in full against the Practice Visibility Package if you book within 30 days.
Practice Visibility Package
The audit findings, implemented. A complete fix of how your practice shows up and converts, delivered in two to three weeks.
- Your homepage and up to two service pages rewritten to speak to the clients you actually want
- Google Business Profile optimised for your specialty and area
- On-page SEO for local search across the rewritten pages
- Your enquiry-to-booking path streamlined to one clear next step
Audit buyers pay $1,753: your $97 is credited in full.
Practice Care Plan
Keep the momentum after the package. A monthly article written for your specialty and area, ongoing rankings monitoring, content refreshes where the data says they are needed, and a plain-language monthly report.
Month to month. No lock-in contract.
Running a training institute, CE programme, or education business? The same rigour applies, at the scale your growth demands.
For training organisations
A content engine behind your enrolments, run as one integrated system.
Copy, SEO, content, and email produced together by someone fluent in your field, so messaging, search, and conversion pull in the same direction. Retainers are scoped to your goals; these tiers show the shape and the starting point.
This is the engagement model behind our documented results: organic traffic up 35%, conversion more than doubled, and a year of month-on-month sales growth for a trauma therapy training institute. See the full case study.
Foundation
Rank and refine
From $3,000/month
For organisations with solid content that is underperforming in search. We make what you have findable and keep it improving.
- Technical SEO: site structure, speed, schema, indexing
- On-page SEO: keyword and intent research, optimisation, internal linking
- Monthly content refreshes and priority rewrites
- Monthly reporting: rankings, traffic, conversions, next actions
Growth
The full engine
From $5,000/month
The complete integrated system: everything in Foundation, plus the copy and content production that compounds it.
- Course, programme, and certification page copy
- Content engine: articles, blog posts, and long-form pieces built for authority and search
- Email marketing: welcome, nurture, launch, and re-engagement sequences
- Publishing and campaign build-out in Kajabi, Kit, GoHighLevel, or Mailchimp
Intensive
Launches and overhauls
Scoped individually
Defined projects with a hard deadline: a site-wide rewrite, a certification launch, a rebrand, or research translation at volume.
- Full website copy overhauls
- Launch campaigns: pages, emails, and content in one coordinated push
- Research translation: literature synthesis, evidence-based course materials, white papers
- Fixed scope, fixed timeline, priced to the project
How engagements work
Every engagement runs on a clearly defined scope with set revision rounds, which keeps the work predictable for both of us and prevents the scope creep that erodes quality. Practice packages are fixed-price and fixed-timeline. Retainers are scoped on a discovery call, mapped to your goals in a short proposal, and reviewed against the data every month.
Whichever path fits, it starts the same way: a short conversation about what you are trying to grow.
Not sure which path fits?
A short discovery call is the simplest place to start. We will look at where you are, what you are trying to grow, and whether we are the right fit to help.